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{ "category": "NA 2015", "language": "English", "slug": "elevating-the-hedgehog-creativity-in-tech-writin", "speakers": [ "Tana Franko" ], "tags": [], "id": 93, "state": 1, "title": "Elevating the Hedgehog: Creativity in Tech Writing", "summary": "", "description": "&quot;People who hope to thrive in the Conceptual Age must understand the connections between diverse, and seemingly separate, disciplines.&quot; So says Daniel Pink in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future. In this talk, I assert that tech writers are a natural fit to help their organizations transition from the Information Age to the Conceptual Age. I&#39;ll also give and seek ideas on how we as writers can apply Pink&#39;s six aptitudes -- storytelling, empathy, design, humor, games, and finding meaning -- to make our work more fulfilling, if not more competitive.\r\nThe key underlying message for those who attend this talk is: YOU are a designer. Even if you haven&#39;t traditionally seen yourself in this role, writers are information designers who serve a unique, user-focused and holistic function on development teams. By recognizing that fact, and opening up space in your work life for creativity, you can have an even bigger impact and a more fulfilling career.", "quality_notes": "", "copyright_text": "", "embed": "<object width=\"640\" height=\"390\"><param name=\"movie\" value=\"http://youtube.com/v/UKY3scPIMd8?version=3&amp;hl=en_US\"></param><param name=\"allowFullScreen\" value=\"true\"></param><param name=\"allowscriptaccess\" value=\"always\"></param><embed src=\"http://youtube.com/v/UKY3scPIMd8?version=3&amp;hl=en_US\" type=\"application/x-shockwave-flash\" width=\"640\" height=\"390\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>", "thumbnail_url": "http://i.ytimg.com/vi/UKY3scPIMd8/hqdefault.jpg", "duration": 1316, "video_ogv_length": null, "video_ogv_url": null, "video_ogv_download_only": false, "video_mp4_length": null, "video_mp4_url": "http://64966d3674e0a64d8f4a-47c94b14ef8e1f83d5390cdb0629c6ed.r53.cf2.rackcdn.com/wtd-2013/Elevating_the_Hedgehog_Creativity_in_Tech_Writing.mp4", "video_mp4_download_only": false, "video_webm_length": null, "video_webm_url": null, "video_webm_download_only": false, "video_flv_length": null, "video_flv_url": null, "video_flv_download_only": false, "source_url": "http://youtu.be/jwN2aAq4wGw", "whiteboard": "", "recorded": "2015-05-19", "added": "2015-05-20T21:31:50.352", "updated": "2015-05-20T21:52:08.488" }