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{ "category": "NA 2015", "language": "English", "slug": "keep-em-playing", "speakers": [ "Torrey Podmajersky" ], "tags": [], "id": 99, "state": 1, "title": "Keep 'em playing", "summary": "", "description": "When people have to stop to understand labels and instructions, they can&#39;t stay engaged in their experiences. My job shipping Xbox One was to use words so well, people wouldn&#39;t notice them at all. In this talk, I&#39;ll show the only 3 reasons I use words in user interfaces, how I find the right words, and how I increase engagement by respecting people\u2019 intent.", "quality_notes": "", "copyright_text": "", "embed": "<object width=\"640\" height=\"390\"><param name=\"movie\" value=\"http://youtube.com/v/UKY3scPIMd8?version=3&amp;hl=en_US\"></param><param name=\"allowFullScreen\" value=\"true\"></param><param name=\"allowscriptaccess\" value=\"always\"></param><embed src=\"http://youtube.com/v/UKY3scPIMd8?version=3&amp;hl=en_US\" type=\"application/x-shockwave-flash\" width=\"640\" height=\"390\" allowscriptaccess=\"always\" allowfullscreen=\"true\"></embed></object>", "thumbnail_url": "http://i.ytimg.com/vi/UKY3scPIMd8/hqdefault.jpg", "duration": 1720, "video_ogv_length": null, "video_ogv_url": null, "video_ogv_download_only": false, "video_mp4_length": null, "video_mp4_url": "http://64966d3674e0a64d8f4a-47c94b14ef8e1f83d5390cdb0629c6ed.r53.cf2.rackcdn.com/wtd-2013/Keep_em_playing.mp4", "video_mp4_download_only": false, "video_webm_length": null, "video_webm_url": null, "video_webm_download_only": false, "video_flv_length": null, "video_flv_url": null, "video_flv_download_only": false, "source_url": "http://youtu.be/AMRfkcmyc40", "whiteboard": "", "recorded": "2015-05-19", "added": "2015-05-20T21:32:02.481", "updated": "2015-05-20T21:52:15.958" }