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{
"category": "NA 2015",
"language": "English",
"slug": "keep-em-playing",
"speakers": [
"Torrey Podmajersky"
],
"tags": [],
"id": 99,
"state": 1,
"title": "Keep 'em playing",
"summary": "",
"description": "When people have to stop to understand labels and instructions, they can't stay engaged in their experiences. My job shipping Xbox One was to use words so well, people wouldn't notice them at all. In this talk, I'll show the only 3 reasons I use words in user interfaces, how I find the right words, and how I increase engagement by respecting people\u2019 intent.",
"quality_notes": "",
"copyright_text": "",
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"thumbnail_url": "http://i.ytimg.com/vi/UKY3scPIMd8/hqdefault.jpg",
"duration": 1720,
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"video_mp4_url": "http://64966d3674e0a64d8f4a-47c94b14ef8e1f83d5390cdb0629c6ed.r53.cf2.rackcdn.com/wtd-2013/Keep_em_playing.mp4",
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"source_url": "http://youtu.be/AMRfkcmyc40",
"whiteboard": "",
"recorded": "2015-05-19",
"added": "2015-05-20T21:32:02.481",
"updated": "2015-05-20T21:52:15.958"
}
