Marcia Riefer Johnston

Number of videos:
Keynote: We Are All Abbott and Costello
NA 2015
Marcia Riefer Johnston
Recorded: May 18, 2015Language: English
Write Tight(er)
NA 2013
Marcia Riefer Johnston
Recorded: April 8, 2013Language: English

This presentation helps technical writers transform text into specimens of conciseness. With small screens squeezing the “page”—and with translations costing around $0.25 per word per language—this timeless skill gets more and more timely. Attendees will learn:

How flabby writing hurts business. Why “concise” does not equal “short.” Why they don’t need a double-standard to write for small screens. How to tighten and energize their writing.