Elevating the Hedgehog: Creativity in Tech Writing


[HTML REMOVED]People who hope to thrive in the Conceptual Age must understand the connections between diverse, and seemingly separate, disciplines.[HTML REMOVED] So says Daniel Pink in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future. In this talk, I assert that tech writers are a natural fit to help their organizations transition from the Information Age to the Conceptual Age. I[HTML REMOVED]ll also give and seek ideas on how we as writers can apply Pink[HTML REMOVED]s six aptitudes -- storytelling, empathy, design, humor, games, and finding meaning -- to make our work more fulfilling, if not more competitive. The key underlying message for those who attend this talk is: YOU are a designer. Even if you haven[HTML REMOVED]t traditionally seen yourself in this role, writers are information designers who serve a unique, user-focused and holistic function on development teams. By recognizing that fact, and opening up space in your work life for creativity, you can have an even bigger impact and a more fulfilling career.