Keep 'em playing

Description

When people have to stop to understand labels and instructions, they can[HTML REMOVED]t stay engaged in their experiences. My job shipping Xbox One was to use words so well, people wouldn[HTML REMOVED]t notice them at all. In this talk, I[HTML REMOVED]ll show the only 3 reasons I use words in user interfaces, how I find the right words, and how I increase engagement by respecting people’ intent.